Tips for creating successful text ads
It's not easy fitting everything you want to say about your business in just a few words. Start by taking a moment to consider what you want to do with your ad. Then use the six guidelines in this article to create an ad that's accurate, to-the-point, and engaging – and hopefully brings you lots of clicks!
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Highlight what makes your business, product, or offer unique
Free shipping? Large selection? Tell people! Highlight features or areas that make your business stand out from the competition.
Include prices, promotions, and exclusives
If you have something special to offer, make sure your customers see it. People are usually searching to make a decision about something. Give them what they need to help make their decision.
Tell your customers what they can do
Are you selling? Tell them they can buy. Are you offering? They want to receive. Strong verbs like Purchase, Call today, Order, Browse, Sign up, or Get a quote tell your custumers what they can expect to do when they arrive at your website
Include at least one of your keywords in your ad text
This can catch the attention of the people who searched for the keyword, and show that your ad is related to what they want. Additionally, the keyword you use will appear in bold in your ad, just like it does in the search results, making it more obvious how relevant your ad is.
Match your ad to your landing page
Take a look at the page on your website that you're linking to, which is called the landing page. Make sure the promotions or products in your ad are included in that page. If visitors don't find what they expect to see when they reach your site, they might leave.
Experiment
Create three to four ads per ad group, trying out different messages to see which performs the best with your customers. AdWords can automatically show the better-performing ads within an ad group more often. This removes the guesswork and lets you build on what you've learned from your experiments.
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